Legal & Compliance

Privacy Policy

GenCarbon ESG Pvt. Ltd. · Last updated: May 2026

1. Introduction

GenCarbon ESG Pvt. Ltd. ("GenCarbon", "we", "us", or "our") operates the website www.gencarbon.in and related digital properties. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

2. Information We Collect

2.1 Information You Provide Directly

Name, email address, phone number when filling lead capture forms
Company name, designation, and sector information
Email address when requesting research papers, lead magnets, or speaking briefs
Messages and enquiries submitted via contact forms
WhatsApp communications initiated by you

2.2 Information Collected Automatically

IP address, browser type, operating system, and device information
Pages visited, time spent, and navigation patterns via Google Analytics 4
UTM parameters from advertising campaigns (utm_source, utm_medium, utm_campaign)
Cookie data as described in our Cookie Policy below

3. How We Use Your Information

To respond to your enquiries and provide ESG consulting services
To send requested resources, research papers, and lead magnet downloads
To send you relevant updates about carbon credits, BRSR compliance, and ESG regulations (with your consent)
To improve our website, services, and user experience
To measure marketing campaign effectiveness via GA4 conversion funnels
To comply with legal obligations under Indian law (IT Act 2000, DPDP Act 2023)

4. Data Sharing & Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share data with:

Service Providers: Supabase (database), Google Analytics (analytics), email service providers — all bound by data processing agreements
Legal Requirements: When required by Indian law, court order, or government authority
Business Transfers: In the event of a merger, acquisition, or sale of assets, with prior notice to users

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. Types of cookies we use:

Cookie Type	Purpose	Duration
Essential	Site functionality, session management	Session
Analytics (GA4)	Traffic analysis, conversion tracking	2 years
Preference	Language, cookie consent status	1 year
Marketing	UTM campaign tracking	90 days

You can manage cookie preferences through our Cookie Consent Banner or your browser settings.

6. Data Retention

We retain personal data for as long as necessary to provide our services and comply with legal obligations. Lead form data is retained for 3 years. Analytics data is retained per Google Analytics default settings (14 months). You may request deletion of your data at any time by contacting us.

7. Your Rights (DPDP Act 2023 & GDPR)

Under applicable data protection laws, you have the right to:

Access

Request a copy of your personal data we hold

Correction

Request correction of inaccurate data

Erasure

Request deletion of your personal data

Portability

Receive your data in a structured format

Objection

Object to processing for marketing purposes

Withdraw Consent

Withdraw consent at any time without affecting prior processing

To exercise any of these rights, email us at nupurbanker@gmail.com

8. Data Security

We implement industry-standard security measures including SSL/TLS encryption, Supabase Row Level Security (RLS) policies, and access controls. However, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and report any suspected security breaches to us immediately.

9. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting the new policy on this page with an updated "Last updated" date. Continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact Us

For any privacy-related questions, data requests, or concerns, please contact our Data Protection Officer:

GenCarbon ESG Pvt. Ltd.

Dr. Nupur Mukherjee, Founder & Chief Scientist

Email: nupurbanker@gmail.com

Website: www.gencarbon.in

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